INTERNATIONAL CAMPAIGN
11 - 2018 - Fragrance
Challenge
Promote the Intense version of the l’Homme Lacoste perfume throughout the world.
Solution
WOÔ thought of an international campaign putting forward 3 men coming from France, UK and Russia. The goal is to create contents of different format (videos, photos and stories) in which these men embody the intense side of the perfume that stands out for its conquering temperament, charisma and seductive power.
Results
17 created contents
30K engagements
+383K impressions
11,3% engagement rate
