BHV Marais campaign - sailor shirt and salted butter

ON-OFF CAMPAIGN

Challenge

How to put forward the first in-store highlight of the year, Sailor shirt and salted butter?

Solution

WOÔ selected 5 brand ambassadors to put forward the pieces and brands of this commercial highlight (Saint James, Amor Lux and Saint Michel) through creative contents in the marine and greedy atmosphere.

Results

26 created contents
+220K impressions
7,2% engagement rate