How to target potential consumers with creative interests and develop a long-term content strategy around them?
WOÔ devised a comprehensive program: 25 influencers in 5 key countries participated throughout the year to highlight the potential of the new Parrot products.
+ 1M likes on the campaign
+350 pieces of content created
+ 17M reach
5 events organized in 5 countries
+100% of new Instagram followers in one year
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