event
05-2018 - Fragrance
Challenge
How to promote the new limited summer fragrance Sorbetto Rosso with sweet scent of watermelon?
Solution
WOÔ invited for a three-day trip to Italy a selection of influencers to discover the Dolce Vita with Sorbetto Rosso.
Results
532 content created
8 millions views
633k engagements
12,9% engagement rate
