Expertise Work Clients Workshop YOÔ, the platform VOÔ, the platform
6/01/2020

Looking back at 2019

Highlights and new grounds for WOÔ

New year, new projects.

This is time to look back at 2019 : technological development, international growth, fundraising, creation of an Ethics Committee as well as an Ethical Charter... Here are the highlights and new grounds for WOÔ, l'Atelier des Influences.

Composed with top influence specialists with 10 years worth of experience and thanks to its platforms YOÔ and VOÔ (WOÔ bought out it in January 2019), WOÔ is the only influence agency presenting a global offer including macro, micro and nano influence. The agency creates personalized campaigns around multiple expertise: influencer marketing, social media and brand content, event management and artistic production.

More than 20 collaborators have joined the WOÔ adventure since the first half of 2019 and have created hundreds of campaigns !

In May 2019 WOÔ opens new office at 11 avenue Parmentier, in the 11th arrondissement of Paris. It offers a photo studio and a free CoWOÔrking opening to all influencers, photographers or new entrepreneurs for being boosted "WITH OUR ÔRIGINALITY" (WOÔ).

WOÔ keeps strengthening its originality with its new intuitive platform, YOÔ Do. How it works ? Small businesses, entrepreneurs, new brands can create their own creative digital ambassador endorsement campaigns for a small price.

In the same spirit, WOÔ makes the difference by launching its platform on Ethics in October 2019 for both associations and influencers : YOÔ Care. Why ? Influencers can use their special relationships with their community by sharing causes to be defended.

In November 2019 WOÔ marks a turning-point by raising 3 million euros from the society Inter Invest Capital, to speed up its technological development and its international growth, still in the same spirit of "creativity, ethics and expertise in influence" according to the founder of WOÔ, Agathe Nicolle.


WOÔ in 2019

Looking back at 2019 through testimonies of some employees : 

« 2019 was a key year for our expertise in artistic direction and production fields . We are really proud of our Lancôme campaigns, shot with the production company Ubiquity Films for the Idôle fragrance (by Audrey Mascina) or the new lipstick L'Absolu Rouge Ruby Cream », Aimee, our Aussie macro influencer project manager.

« 2019 for YOÔ ? It's 15 883 influencers who has joined the adventure, 544 creative campaigns, 17 779 contents, an engagement rate of 6% and a reach of 64 991 322. », Florian, Associate and YOÔ Director, the micro-influence platform of WOÔ.

« Campaign strategists have created more than 170 hashtags in 2019 ! », Justine, Creative Strategist Manager.

« We have benchmarked more than 200 brands with hundreds of recommendations this year (influential strategies, Instagram accounts, newsletters, websites, social media KPI's) and we have studied the influence in 18 different fields (cosmetics, food, pharmaceutical industry, mass retail...). WOÔ has worked with international markets like China, Russia and Latin America. », Brian, Creative Head and Associate.

« 2019 was the year of change for the nano-influence platform of WOÔ, Grooplay, which turned into VOÔ in January. It was 260 000 nano influencers, more than 200 operations, 80 partnerships, 30 000 boxes sending to influencers and more than 200 000 participations !", Éric, VOÔ founder and sales manager.


WOÔ in 2020: an ethical way for Influence

2020 is the year of change: in the digital world, influence is becoming more and more professional, while remaining sometimes not adapted to the current regulation, which raises the crucial question of ethics in campaigns.

The Board of WOÔ, l’Atelier des Influences, has thus decided to create an Ethics Committee as well as an Ethical Charter, which will guarantee total transparency of actions.
The influence marketing sector is very young and fast-growing, which poses some legal and ethical challenges to markets actors. This Ethical Charter aims at giving influencers tools for them to share transparent and objective information, as well as giving them the means to operate in a safe legal environment. We also want consumers to get information that allows them to trust influencers.

You can sign up this Ethical Charter, whether you're a brand, an agency or an influencer !


International and technological perspectives

So the WOÔ team is full of ambition and new projects for 2020.
L'Atelier des Influences is now working with developers of the parisian agency Poulpe, acquired by WOÔ in January 2020.
Based in Paris, London, Marseille and Shanghai, WOÔ is aimed to work abroad, in 15 countries by 2022.

"The Influence is going more and more popular and professional: 2020 will be the year of ethics, creative and efficient strategies !", Agathe, founder of WOÔ.


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Ninon Larcher, Digital Marketing & Communication Project Manager at WOÔ